Sender IDs and DLT

How to request SMS sender IDs and templates, how a message is matched against a template, and how India’s DLT identifiers are added.

Before an SMS goes out, your provider may check two things: that it comes from an approved sender ID, and that its wording matches an approved template. You request both in OMNI; your provider reviews them.

Both screens say at the top how strictly your account is checked:

What the screen says	What it means
Only approved sender IDs can send on your account. / Messages must match an approved template on your account.	Anything unapproved is refused.
Your provider is noting messages without approved sender IDs (or templates), but not refusing them yet.	Unapproved messages go out, and are noted.
Any sender ID is accepted on your account — approval is optional. / Any wording is accepted on your account — templates are optional.	Nothing is checked.

Sender IDs

A sender ID is the name people see your SMS come from.

1. Start a request

   Open SMS → Sender IDs and choose Request sender ID.

2. Enter the sender ID

   Exactly as recipients will see it — casing counts. Use up to 11 letters or digits, or a phone number.

3. Add a label and a reason (optional)

   The label is for you and is never matched against anything. Why you need it is read by whoever reviews it; a good reason is answered faster.

4. Send request

   It shows as Waiting for approval and can send once it is approved.

Sender IDs, with each one's status.

What a sender ID can be

• Letters, digits and ordinary punctuation, with no spaces at the start or end — it is matched exactly.
• At most 64 characters. Longer than 21 won’t reach most carriers, and names longer than 11 characters are cut or refused by some carriers. The form warns you as you type.

Its status

Status	Meaning
In use	Approved. It can send.
Waiting for approval	With your provider. You can Withdraw the request.
Not approved	Turned down, with the reason underneath.
Withdrawn	You withdrew the request. You can request it again later.

Changing an In use sender ID, or its reason, sends it back for approval — and messages from it are refused until your provider approves it again. OMNI asks you to confirm first.

Templates

A template is approved wording with blanks for the parts that change: a code, a name, an amount.

1. Start a template

   Open SMS → Templates and choose New template.

2. Name it

   What you and your provider call it.

3. Write the wording

   Use Insert a blank to add the parts that change. Under the box, OMNI shows an example message the template would accept, with its number of segments.

4. Submit for approval

   Add a note for the reviewer if it helps — a registration reference, for example.

SMS templates, with their blanks drawn as chips.

Blanks

Blank	Accepts
{#var#}	anything
{#num#}	digits only
{#alp#}	letters, spaces, apostrophes and hyphens

Hi {#alp#}, order {#var#} is out for delivery.

How a message is matched

Everything around a blank is matched exactly — every word, space and punctuation mark. Only the blanks change. Wording with no blank approves exactly one message.

When you send with Use a template, OMNI shows a box for each blank and won’t send until every blank holds something its kind accepts.

OMNI refuses wording that could never match safely:

• more than 2,000 characters;
• a blank in the wrong case or spelling, such as {#VAR#} or {#code#};
• {{1}} — that is WhatsApp’s blank, not SMS’s;
• a template that is nothing but a blank, which would accept every message;
• two blanks with nothing between them, which can’t be told apart.

Changing the name or wording of an In use template sends it back for approval, and messages using it are refused until it is approved again. To keep sending meanwhile, submit the new wording as a separate template.

Many at once

The ⋯ menu on both screens imports and exports the list as a CSV or Excel file. An export has exactly the columns an import reads, so a downloaded list is a working file. After an import, OMNI says how many rows were submitted and how many refused, and lets you download the refused rows with their reasons.

DLT (India)

India’s DLT registry gives every business an entity ID, and every registered template a template ID. Messages to India carry them.

1. Switch DLT on

   In SMS → Settings → DLT (India), turn on We send to India under DLT.

2. Enter your DLT entity ID

   Issued once per business by the DLT registry. It goes with every send.

3. Add the DLT template ID to each template

   The template and sender ID forms now have an Advanced · DLT (India) section. Enter the DLT template ID from your DLT portal — it is numeric. A sender ID or template can carry its own entity ID; it defaults to the one in SMS settings.

With DLT off, none of these fields appear anywhere.

Tags and a default stamp (advanced). The identifiers travel as tagged values, 0x1400 for the entity ID and 0x1402 for the template ID unless your provider uses others. You can change the tags, and add one more stamp to every send. On a sender ID you can propose extra stamps; your provider decides what is attached. When you send, OMNI lists the stamps the message will carry and where each came from — your account, the sender ID, or the template.

Write tags as hex, like 0x1401. A bare number is read as decimal, and the carrier would quietly ignore it — the form refuses it.

From your own software

The OMNI API lists, requests and withdraws sender IDs and templates, with the same rules.

Who may

Requesting, editing and withdrawing sender IDs and templates needs the permission to manage sender IDs and template registrations — the Owner and Admin roles by default. Switching DLT on and setting the entity ID is in SMS settings, which needs the permission to configure channel modules (Owner and Admin by default).